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Call of Duty makers finally found a reply to a growing issue in the COD franchise. The only revenue a business used to collect from setting up a video game was through initial sales from the game itself. Call of Duty games have traditionally been released in November, just before the holidays. Activision and also other COD makers would experience a huge improvement in sales following every year, that is it. So how can gaming makers keep squeezing money from players during the entire year? The answer: supply drops.

First introduced in Advanced Warfare in 2014, supply drops allowed the gamer to experience a lottery to “win” better weapons, cooler camos, and chic virtual gear. Sledgehammer Games, the creator of AW, put this feature amongst people as an added bonus to players who either literally game a good deal (and earned ‘keys’ to look at supply drops with each match played), or spent actual cash on “COD Points”. Each opening of an supply drop yielded three pieces of various rarity. Players might use their virtual ‘keys’ or COD points to open up a common (smaller prospects for getting a rare item) or perhaps a rare (larger potential for getting a rare item) supply drop. With each opening, players received what to further customize their character or weapon to show off with their friends… this is exactly why supply drops were so successful (and honestly, quite brilliant). The gaming creators used the competitive and somewhat immature minds of gamers. Players could now circumvent the arduous task to get 250 headshots to secure a rare camo by buying more COD points. It had time and skill out on the equation to acquire money. Thus, cash came pouring in.

Supply drops became so successful that Treyarch and Infinity Ward, the creators of Black Ops III and Infinite Warfare respectively, continued with trend. Call of Duty franchise makers could now always earn revenue over the life with the game, rather than just when a person buys the action at the store. According to Activision’s Q4 2016 earnings call, the corporation made one more $3.6bn through in-game content sales (mostly from COD: Black Ops III and Overwatch). That’s unbelievable!

Some gamers might claim that supply drops are ruining the overall game, however. I eventually agree – particularly for the newest CoD game, Infinite Warfare. In Infinite Warfare, weapon variants, or different (and statistically better) versions of guns, make playing public matches additional frustrating. For example, the Erad familiar with be certainly one of my favorite guns hanging around. I messed around with the common (base) variant, and I was great with it… until I came face-to-face using a player who had the legendary (rarest) variant with the gun – referred to as the ‘cyclopean’. It literally shoots a LASER BEAM rather than regular bullets. I didn’t stand a possibility. I was insta-killed time and again by the same player. I became so frustrated using this type of one match that I finished up not using my Erad stock variant anymore. I knew that in case I wanted a prospects for winning gun battles, I needed legendary weapon variants, which might be quite difficult to get without opening supply drops.

Supply drops really are a hot topic within the Call of Duty community. They have been wildly successful for the computer game creators, as cash has not been more abundant; however, they provide an unfair benefit to players who spend the most money. I like the previous days of CoD4 the spot that the only way to discover the rare camos, was to experiment with the game and hone your skill, not when you purchase your way to rarer items.

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